The video is regarding the "Cisco structure" as described by John Chambers. Several key points focus on ideas such as; focusing on markets not competition, or industry, that there are multiple ways to conduct productivity and collaboration are not merely limited to management, but the entire company. If employees feel that their ideas are taken into consideration then they will continue to come up with ideas that may or may not improve the company.
Back up statements that the company makes and follow up with improvements.
Culture is the hardest aspect to change in industry. If the company manages to innovate industry and shift culture into their favor, then success will follow.
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